The Complete Guide to Sizing and the Value-Centered Strategy
Inspired by the "Blue Ocean" strategy behind the success of Cirque du Soleil, we have reimagined the traditional art gallery model. Most traditional galleries and studios rely heavily on high-rent physical storefronts. Although this mainstream practice creates a sense of luxury, it inevitably drives up gallery markups and limits client approachability. With “Value” at the center of our philosophy, we concentrate our resources directly on master-level craftsmanship, archival-grade materials, and modern technology while optimizing our operating costs. The result is museum-grade artwork with exceptional return on investment.
DIMENSIONS
The Complete Guide to Custom Fine Art Sizing
Whether you are seeking a family oil portrait for a private residence or a grand focal point for a corporate area, we are here to deliver the best solution for your interior designs. Our custom acrylic or oil on canvas paintings are available in diverse sizes, ranging from 20x20 inches (51x51 centimeters) to over 30x60 inches (76x152 centimeters). As a modern creative atelier, we are capable of creating artisan artworks beyond standard configurations to align perfectly with your vision.
CANVAS BORDER
To ensure seamless stretching and versatile framing options, every custom acrylic or oil on canvas painting is prepared with a standard border of 2 inches (5 centimeters) blank canvas around the entire perimeter of your artwork.
MEASUREMENT
In the spirit of Canadian diversity, we balance the use of the two most popular measurement systems: the Imperial standard provides natural clarity for clients across Canada, the US, and the UK, while the Metric system offers simplicity for our customers throughout Europe and Asia. You are welcome to utilize your most familiar measurement standard when collaborating with our team.
VALUE
The Value-Centered Strategy behind Custom Fine Art Pricing
The traditional galleries and studios function as brick-and-mortar retailers. This business model relies mainly on prime locations like Toronto's Yorkville, New York's SoHo, or London's Mayfair to create a sense of luxury. To compensate for the high operating costs and the cash-flow inflexibility, they have to drive up gallery markups. As a result, roughly 50% of each artwork's selling price goes toward maintaining physical selling points in high-rent commercial centers.
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Learning from decades running the old gallery on Dong Khoi Street and the historical pitfalls of Hudson’s Bay, we have reimagined the business model. To optimize operating costs, we eliminate the heavy rental costs of luxury showrooms and expand our services online. At the same time, we focus our resources on what truly delivers value: master-level craftsmanship, archival-grade materials, and modern technology.
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The result is museum-grade works of art for multi-dimensional impact with exceptional return on investment.
Pricing Structure (All prices in CA$)
Bespoke Fine Art | Starting from $745
Master Style Portraits | Starting from $625
Museum-Grade Recreations | Starting from $475
Dimensions | Bespoke Fine Art | Master Style Portraits | Museum-Grade Recreations |
|---|---|---|---|
20x20in / 51x51cm | $ 745 | $ 625 | $ 475 |
20x24in / 51x61cm | $ 770 | $ 650 | $ 500 |
20x30in / 51x76cm | $ 805 | $ 685 | $ 530 |
20x36in / 51x91cm | $ 845 | $ 720 | $ 565 |
20x40in / 51x102cm | $ 865 | $ 745 | $ 590 |
24x24in / 61x61cm | $ 800 | $ 685 | $ 525 |
24x30in / 61x76cm | $ 845 | $ 725 | $ 565 |
24x36in / 61x91cm | $ 885 | $ 770 | $ 605 |
24x40in / 61x102cm | $ 915 | $ 780 | $ 635 |
24x48in / 61x122cm | $ 975 | $ 855 | $ 690 |
30x30in / 76x76cm | $ 900 | $ 785 | $ 615 |
30x36in / 76x91cm | $ 950 | $ 840 | $ 670 |
30x40in / 76x102cm | $ 990 | $ 875 | $ 700 |
30x48in / 76x122cm | $ 1060 | $ 945 | $ 770 |
30x60in / 76x152cm | $ 1170 | $ 1050 | $ 870 |
Important Project Notes
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Master Style Portraits: Listed pricing reflects a handcrafted, custom acrylic or oil on canvas portrait featuring a single subject.
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Orientation: All dimensions can be oriented as Portrait (Vertical) or Landscape (Horizontal) depending on your project requirements.
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Medium: Listed pricing reflects handcrafted, custom acrylic or oil paintings.
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Custom Quotes: For projects requiring custom dimensions, large-scale commercial installations, or group portraits featuring more than five subjects, please contact us via our on-page “Inquiry form”, email art@heyda.ca for tailored quotes.
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Installation: Please refer to our Archival Care resource for expert guidance on local stretching and framing.
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Authentication: Every HEYDA Bespoke Fine Art and Master Style Portrait is accompanied by a signed Certificate of Authenticity.